Discovering the new in styles that are worth the search

Discovering the styles that are worth the search

Discovering the styles that are worth the search


July 14, 2017

Attention! This is not a drill! We repeat this is not a drill! ERDEM has announced that it will be stepping into the spotlight for the next exclusive collaboration with high-street giants H&M and we could not be more excited. Believing in the power of beauty and exploring historical references and personal narratives in every piece he creates, for ERDEM x H&M the designer will reflect and reinterpret the design themes of some of his most celebrated collections, playing around with prints, textiles and delicate craftsmanship.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.

Not only will there be a brand new collection for women, but for the first time ever a collection for men also. Additionally, if that wasn’t enough, celebrated film maker Baz Luhrmann will bring the collection to life with the film teaser below.


“For me fashion is always about more than just clothing, it’s a form of expression a stand-alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” Baz Luhrmann explains.

Available in selected stores as well as online from November 2nd, you’ll want to start saving now as this is one collection you won’t want to miss out on! The countdown begins now!

Rebecca Ann Kelsey

Rebecca is NEWIn.Style's founder and CEO

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